"Selling your business is our business"
"Selling your business is our business"
Fully describe the business's activities?
Online Life Coaching & Development, with Corporate Coach Training products set-up but not actively sold. The business has an international reach & minimal interface with clients. The owner operates the business herself, having created an enticing & interactive website, that allows clients to move easily along the sales path & value chain, selecting the accredited course appropriate to themselves, with perhaps some emails & a smattering of WApp conversations.
The business holds 2 licence's, with all courses are certified with COMENSA & ICR, (at a total cost R10k pa including Learndash).
How long has the business been established?
10 years by the seller, but registered as a PTY in 2023
How does the business operate on a daily basis?
Owner checks on the website & emails, answering any queries, thereby ensuring a steady uptake of courses by new & existing clients.
She will also occasionally review courses, accreditations, competition, to keep her business relevant..
Client Breakdown : Monthly - repeat vs new clients : Dec 18/8; Jan 13/14; Feb 20/13; Mar 34/7; Apr 22/8; May 23/4; June 18/4; July 23/9; Aug 17/9; Sept 14/8; Oct 16/9; Nov 17/6
Repeats/monthly payments start as low as R600, whilst new upfront payments may be as high as R16 000-/R29 000. General payments are between R2 000 - R4 000.
How are the clients attracted to the business?
The website & Facebook are the main drivers, with google-ads at some R7-10k pm & referrals, ensuring a steady R1m gross income pa.
What competition exists?
There are numerous coaching companies offering web-based courses & individuals offering personalized & expensive tuition.
What are the seasonal trends?
Relatively steady through the year, although slightly slower by some 20% over Dec & Jan.
Is the business VAT Registered?
No
Are there up-to-date Management Accounts available?
Management accounts are produced monthly & mirror the Bank Account.
Turnover is a steady R1.07m turnover pa, netting the owner (including personal benefits) some R762k pa.
How involved is the Owner in running the business?
The owner is the only person carrying out the few tasks there are - taking some 3 hours per day.
When does the current lease end?
The owner operates from her home, using a laptop, cellphone, photocopier - an office is NOT required. The business could be operated from anywhere or while on the move/holiday.
What are the trading hours?
Mon-Fri : 8h30-16h00
What are the main assets of the business?
The only assets required are : Laptop, cellphone, photocopier
The owner will provide : 1. all the business files off her personal laptop; 2. her cell phone & number; 3. her photocopier.
All in working order and valued at a 2nd hand value of R2k, while the website, facebook, courses, and licences would cost some R40k to develop.
What is the reason for the sale?
The owner is moving into her partners medical business
Why is this a good business?
Web-based Life Coaching business with minimal owner input, turning over a steady R1.07m turnover pa & netting the owner (including personal benefits) some R762k pa.
